How to Find the Guest Posting Site

Guest blogging has been very popular in recent years, as it offers bloggers endless benefits, such as the opportunity to build a positive reputation, get their brand in front of a new audience, earn hundreds or thousands of new loyal readers, and augment their SEO metrics. I don’t think I need to sell you on the advantages of guest blogging. Chances are, you’re already doing some version of it.
Below, we will discuss the important factors of guest blogging, the different strategies to uncovering blogs accepting guest submissions, and finally, a step-by-step approach to pitching your contribution.
If that’s proving difficult, you can use the following queries to determine if the blog even has any published guest posts.

• site:domain.com “submit a guest post”
• site:domain.com “guest post by”
• site:domain.com “contribute an article”
• site:domain.com “want to write”
• site:domain.com “submit your post”
• site:domain.com “become a contributor”
• site:domain.com “accepting guest posts”

Here are some ways you can assess if a blog is worth your time.

• Check if the in-content outbound links are “dofollow”. If they are “nofollow”, then scratch the blog off your list.
• Check the Domain Authority. This is a measure of the ranking strength of the domain. It’s not tied into Google’s algorithm because it is offered by Moz, so take this number with a grain of salt, but it still helps. If the site’s score is below 30, scratch it off your list.
• Finally, click on about 10 recently published posts from the site. Have the posts been shared on multiple platforms? Social shares indicate engagement and a living community around a blog. Anyone can buy thousands of fake Twitter followers or even FB likes through promoted posts, but most blogs who pay for advertising won’t have consistent sharing for all articles through multiple social platforms.

SEARCH ENGINES
Google !
Searching for "your niche + blogs" is the quickest and most intuitive way to find relevant blogs for your industry. Once you find blogs you'd be interested in, first check to see if they have an established guest post system, or if they've accepted guest posts in the past. If not, don't fret - this doesn't instantly rule out their blog as an opportunity for a guest post, it just means you might have to sell them on the concept. If you're approaching a blog for a guest post and they don't have a history of accepting guest posts, bring your A game when you make your initial contact. It might also help to hang out in their comments section or interact with them via social media for a few weeks to establish a relationship with them, in order to make your guest post request seem less opportunistic.
Google Blog Search
Once you've exhausted the traditional Google search bar, check out Google Blog Search. Whereas searching on Google can be a great way to find niche blogs, Google Blog Search can help you locate blogs in closely related niches, or larger blogs who have a category for your niche but are not entirely focused on it. This has time and time again turned up some hidden gems for me, and helped me find blogs that I wasn't aware of, even after extensively searching Google for niche blogs.
COMMUNITIES
Guest Blog Post Communities
Oh, NOW you tell me? Yep, there are communities built expressly for the purpose of helping bloggers connect with guest writers. While you won't necessarily find the biggest and best blogs in your niche on these networks, they can be a great place to get your feet wet with guest posting. Some of the bigger networks include My Blog Guest (owned by Ann Smarty!) and BlogSynergy. Linknami also has an area of their website dedicated to this exact feature, although they are not quite as well known as the other two networks when it comes to guest blogging.
Forum Communities
Be it in a forum tailored for your niche where you're likely to encounter other bloggers and web masters, or in a forum like DigitalPoint where everyone already knows the deal and people are actively looking for guest posters, forums can be a great way to find opportunities. Don't create an account on a new forum and start begging for guest post opportunities right away - that sounds like a recipe for negative reputation. Get involved, network with the most active members of the community, and then move in for the kill.
Blogger Directories
Technorati and Alltop come to mind right away. These blog directories can help you find the best and most trafficked blogs in your industry. These can really give you a sense of who the A-listers are for your niche. Aside from the massive amount of link juice these blogs will be able to dish out, they come with the added benefit of tremendous amounts of traffic. The opportunity to get eyeballs on your name and your brand is a huge bonus.
Craigslist: It's Not Just For Anonymous Sex
I see posts on Craigslist every day with people looking for bloggers, or website owners looking for article writers. Why not approach these people and tell them that while you're not looking for a full-time writing gig, you'd love to give them an article for free - provided they link back to your website. Explain your background and why you're an authority in your industry, and sell them on how much their audience will appreciate your expert knowledge. You already know these people have a need for more content, now you just have to sell them on accepting YOUR content. While you're already on Craigslist, why not also put up an ad saying that you're available for guest posting? You'd be surprised the kind of response you can get, especially in bigger cities.
LEVERAGING PREVIOUS GUEST POSTS
Use Your Guest Post as a Billboard
Every guest post typically comes with a byline. Guest posters naturally use this space to put in links to their target website, and to mention their social media profiles to gain more followers and fans. What about mentioning your availability for more guest post opportunities? "Interested in getting my advice on your blog? I'm always looking for the opportunity to share my knowledge with new communities!"
Interact With Commenters
Once you land your guest post and successfully get it published on a blog, don't forget to stay on top of the comments section. This gives you a great opportunity to network with the followers of the blog you guest posted on. Chances are good that some of these people also have blogs in the industry, and by rubbing elbows with them, you can create the opportunity for even more guest posts. Don't be afraid to ask - these people already see you as an authority if you're posting on their favorite blog.
Going Back for Seconds
I know, I know. You're in this for the back linking, and you want them coming from as many domains as possible. That shouldn't rule out making repeat guest posts on blogs, however, especially if your first guest post generated traffic or followers. This is an opportunity to grow an audience and a network. Don't forget that aside from being a powerful link building tactic, guest posting is also a PR strategy. The more you give to a community, the more they will view you as an authority. Oh, and did I mention the opportunity to link to different areas of your website with different keyword rich anchor text? Bottom line: take all of the guest post opportunities you can get, even if you've already worked with a blog in the past.